In Eastern society, cultural values force a woman to associate old age with mourning. In India, for example, old aged women are considered as a sort of social stigma and responsibility and this evolves out in their art too. Hindi movies portray middle-aged women as witches, snakes in the form of human and female ghosts who are malevolent. The middle-aged women are cast in the role of mothers-in-law who are insecure by the youth and beauty of their daughter – in – law, played by the younger actresses and is portrayed as hostile towards a younger generation which is not true and commonplace at all.
According to Healy, a double standard of aging is actually a logical extension of the sexist beliefs, which says “women are only valuable when they are attractive and useful to man”. It is perceived that men grow older later than women. Women lose their physical attractiveness early too. There is another perspective in this regard. Vigor of a man is judged with the parameters of personality, intelligence and social status while the sole parameter to judge a woman’s attractiveness is through her physical attributes. This social inhibition is often staunchly criticized by the feminists. This is one of the commonest problems. a woman face in the double standard of aging, the other problem is the issue of marriage. If there is a very shortage difference between the husband and the wife, then after a certain time the woman loses her youth and the social restriction de-motivates her from participating in youthful activities and feeling young. Problem is more critical with woman marrying a younger man and which is why there is a social convention to marry younger women and women are not keen to marry a younger man. In the case of remarriage or divorce, it is easier for a man to marry younger woman and that can be twenty years less than him but women cannot afford to do so and the combination of marriage where an older woman marries a younger man is still rare.