When I came to America, my first preference was to visit the Apple store in Boston. I heard about Apple products like the iPod, iPhone, and iPad even before arriving in America. The company sold 300,000 iPads on the launch day alone and a half million more in the first week after the introduction. According to their CEO of Apple Company, the demand for pads was more than their anticipations which forced Apple to work hard to meet the consumer requirements. China, one of the rapidly developing economies in the world is a big market for Apple products even though China has put some restrictions on the sale of normal Apple products in China because of security concerns. Why the Apple products are selling fast? Why the consumers are going after Apple products? What is its charm?. This paper tries to answer these questions.
Apple was founded in Cupertino, California on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer kit. The Apple I went on sale in July 1976 and was market-priced at $666.66. iMac was introduced by Apple in 1998 and it became America’s most popular personal computer. Apple products are moving fast in the market, not because of the quality of the products alone, but because of the innovative marketing strategies as well. One of the major advantages of Apple is that it keeps a leadership policy as far as the development of new products is concerned. They never tried to imitate the existing products. They always invented new products to conquer the market.