Walt Disney The Ultimate Innovator

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The original Disneyland theme park opened its gates in Anaheim, California in 1955, introducing an entirely new approach to entertainment and marketing that had no true precedent. Since its opening day, the park has proved to be a strong tourist attraction for young and old alike. Designed as a new innovation in tourism travel, the theme park as it was created drew from several ideas already on the market but offered visitors a combination of things to do that had not previously been packaged together in quite such a fashion or to quite such a high degree. Through this unique packaging and detailed attention to the small elements of design, Walt Disney literally remade the American ideals of urban Main Street and the small country village even as he presented his own conceptions of future ideals and means of expression.

&nbsp.Disney, a consummate entertainer, wanted to find a way to make his filmic creations come to life for his audiences, giving them a chance to live in the world of the fairy tale. At the same time, he wanted to provide families with a vacation destination that was cleaner and safer than the types of amusement parks that were available elsewhere (King 1981). Disney’s dream was to create a park that reinforced and validated middle-class values and a connection to the nostalgic past through the properties of play. In putting together his own amusement park, it can be determined that Disney built off of the concepts of other parks but struggled to eliminate those elements that were already considered undesirable or questionable as a means of appealing more to the middle class.

To a large extent, Disneyland is derived from its&nbsp.primary forerunners, Coney Island and Riverside parks.&nbsp.&nbsp.