Despite the record-breaking pace of iPhone 4S pre-orders, it is hard to determine whether consumer demand is stronger for the new device than it was for previous versions. Although first-day orders for the iPhone 4 were 600,000 when it launched last year, Australia and Canada were among the launch countries then – they got the phone a month later. (Apple iPhone)
The phone has managed to lure new customers, the base has expanded because of the new features in the phone, the brand name is also of importance. Apple has become synonymous with quality and reliability this is why more and more people would like to buy it and use it. To conclude it is very fair to say that Apple will keep getting new customers and the company will keep doing well. They just need to keep innovating and making their products much better than ever. They already are a force to reckon with.