Salesforce automation is a component of CRM that is implemented to execute, drive, and track sales initiatives. SFA systems organize sales teams by providing the tools to properly manage leads, accounts, opportunities, and marketing campaigns. (Sales Team Automation)The contemporary age is the era of industrialization and technological advancement. The quick and accurate flow of information regulates the corporate companies within the business environment. All the great organizations are applying latest methods of communication and marketing while making and developing their strategies. Bill Gates, the Chairman of Microsoft Corporation, declares fast flow of information and application of technology to be in leading position. The most meaningful way to differentiate your company from your competitor, the best way to put distance between you and the crowd, is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose. (Gates: 1999 p 1). The managers of sales force apply sales marketing systems, i.e. the information management systems highly supportive in the mechanization of sales force administration. sales force automation is a part of it. Simply put the term refers to the system that could maintain and keep the record of the complete sales process automatically. SFA includes a contact management system which tracks all contact that has been made with a given customer, the purpose of the contact, and any follow up that might be required.