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The Impact of Technological Advancement in the Marketing and Sales Strategies of Senior Citizen Home Safety Association (NGO)

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SCHSA began operating to provide services for the elderly. The tremendous growth of technological advancement has become the driving force of the market nowadays. Due to the idea of completing the services for the elders, the organization also promote the kind of service marketing that can boost their competency and credibility in the market. The paper will discuss about the innovation is an important aspect of business and will affect the marketing and sales strategies of SCHSA. It will go through assessing the recent product/device that SCHSA promoted which is the MobileLink service. Furthermore, the discussion will be also focus on the functionality of the technology and if it’s capable in meeting the organization’s objectives. IT Solution in Literature: In today’s modern world, both information technology and society are co-evolving (Hearst and Grudin, 1999). From the last decade, there has been increasing trend towards adopting technology for social interaction in the society (Hearst and Grudin, 1999). It has been suggested that with the increased rate of IT adoption, it is imperative to understand how technology can be made sophisticated for our social interaction (Hearst and Grudin, 1999). … The influence of the technological advancements seems to be part of the modern organization. The adoption of appropriate IT solutions impacts ability of an organization to achieve goals. the available literature argues that the development of information systems communication technologies (ICT) will impact the health care (Pegesy et al. 2002) In the modern-day organization, the core competencies do not only lie on the mission or vision and even the application of the organizational strategies. The technological advancement or for such the information technology solution has being part of the organization’s core competencies. Therefore, the IT solution that can be consider as part of the organization’s strategic management consists of the set of skills, experiences, and abilities that may represent the organization’s vision and mission. It has been argued by porter that the capabilities of the technologies might be part of the collective learning which are unique so this at it difficult for competitors to adopt. Senior Citizen Home Safety Association (SCHSA) is a non-profit NGO (non-governmental organization) in Hong Kong (http://www.schsa.org.hk/index_eng.html). SCHSA began operating to provide services for the elderly. The tremendous growth of technological advancement has become the driving force of the market nowadays. The NGO service delivery is provision of care (emotional care, mantle health care) to elderly. As a part of Citizen Home Safety Association’s strategy, the objectives that the NGO strives to achieve include care for aged above 60. The care they prove is broad in the sense that the NGO is continuously working for providing support on emotions, mental wellbeing and