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The evaluation report

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From the analysis it is found that Landor has to incorporate a Design oriented work culture. Also it was found that Landor lacks an inclusive growth model. Landor can be rated very high in terms of brand equity. Similarly, Street Voice appeared to have a highly differentiating factor from others. But it lacks an inclusive growth model and expansion plan. Table of Contents Sl. No Topic Page No. 1 Introduction 3 – 5 2 Main Body 5 – 9 3 Analysis 9 – 13 Analysis of Landor using Four Powers of Design Management Analysis of Landor using DM Staircase Analysis of Street Voice using Four Powers of Design Management Analysis of Street Voice using DM Staircase 4 Conclusion 13 Introduction Design Management is a very comprehensive process for the success of any business organisation. Simply put, design management is the business side of design. (DMI, 2011) Design Management is an all encompassing term. It refers to the process of integration of strategies of the business to its everyday functioning for the benefit of creating better products or services. Therefore, to have a better design management in process in an organisation, a company should have a good business strategy, good product and production policy and a drive for continuous innovation. Thus it can be seen that design management is not a separate functional activity in an organisation. It is an activity that requires continuous attention and contribution of all the functional departments in an organisation. However, the ultimate authority for a better design management in an organisation lies with the top level executives or the chief strategists. Considering the growing importance of design management in the modern business management, most of the premium management institutes have introduced it as an important course of study. Design of a business can be classified mainly into three broad categories namely Strategic Design, Industrial Design and Service Design. (BDI, 2011) Strategic design comprises of the vision and mission of a business. It lays out the framework for an organisation’s mode of operation. Industrial design is the area that involves policies regarding technology, engineering, branding and the like. Service design comprise of policies regarding people, infrastructure, public relations, etc. This report is intended to give an evaluation of design management in the present time with reference to two business organisations of different industries Landor Strategic Brand and Consulting Company and Street Voice Company of media industry. Landor is a company which was established in the year 1941. Landor is one of the major consulting companies in the world with a presence of more than 20 offices in 16 countries. (Landor.com, 2011) Landor is a specialised brand consultant and provides its services to all the big names in the industry as well as the emerging players. Therefore, Landor helps the clients with Industrial design of design management. Starbucks, Pepsico, Coca Cola, Apple, Adidas, etc are some of the clients of Landor. The core strategy of Landor is to provide services to businesses that are facing challenges with branding issues. As Landor is a brand consulting company, it hardly interacts with the ultimate consumers. But the services rendered by them are entirely based on the requirements of the ultimate cons