To fully understand the whole concept of media diversity, it is imperative to take a close look at the meaning of the whole phenomenon. Thus, according to a journal entitled ‘Media Diversity Matters,’ [online 2008], a diverse media is one that is inclusive of minorities and women in content, varied employment structures, that is who reports, or produces what we consume and most importantly the ownership structure of organizations that dictate what we hear and see as a way of ensuring that all the stories of America can be told and be heard in a fair manner.According to the same article mentioned above, it can be noted that the media especially the mainstream media is less diverse from the inaccurate, narrow representation of minorities and women on television as well as on radio owing to the disproportionate lack of women and minority reporters as well as producers and owners of the media. While it cannot be absolutely concluded that there is an absence of diversity in the American media, the portrayal of minorities and women is often inaccurate and unfair at times which calls for equal participation for all sectors of society in media outlets through ownership and employment. This can be one of the most viable options for ensuring diversity in the media.The media have a powerful influence in shaping the behavior of human beings. According to an article entitled, ‘Diversity in media and entertainment industries,’ [online 2008], Africans, Hispanic (Latino), and Asian Americans are often portrayed in ways which stereotype and reinforce negative images of each ethnic group. Thus, lack of diversity in the media impacts negatively on how stories are covered and limit opportunities for ethnic minorities in these professions. It is, therefore, very important to have a diverse representation of various ethnic groups to participate in the media in the form of employment and ownership.