This paper seeks to analyse the environmental factors that can be taken into consideration with regards to a strategic plan for opening a Keller Williams Franchise. A SWOTT analysis will be utilised in this particular case.A SWOTT analysis is a useful instrument for helping managers to identify internal strengths and weaknesses of a business and external opportunities and threats facing it, (Strydom J. p 31). Basically, SWOT stands for strengths (S), weaknesses (W) while on the other hand the external environmental factors are regarded as opportunities (O) or threats (T) and the additional T stands for trends. This analysis is very important regards to opening a new franchise as it focuses on key strategic issues based on the notion that an effective strategy fully utilises the strengths and opportunities of a business and strives to minimise the weaknesses and threats. Likewise, Keller Williams Real Estate Franchise will not operate in a vacuum and the following SWOTT analysis is going to be used to explore the factors that can affect the establishment of a new franchise.Being a new franchise company, Keller Williams Real Estate will be committed to developing its business in the real estate industry. The best strategic plan for the success of any business that is serious about achieving its goals is mainly dependent on its ability to scan the environment in which it is operating and the following analysis will highlight some of the factors that may affect its plans of opening a new franchise.The main weakness that can be noted from William’s reality to establish a new franchise is that it overly relies on its agents for its profits since it does not deal with other clients directly. The failure by the agents might as well spell its failure too.Keller Williams Real Estate does not exist in isolation but in an environment where there are other players in the real estate industry. This always poses a threat to the other players in the same industry.