The Business of Fashion

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In ancient times of Cleopatra, Scissors always wore clothes that were royal, expensive, stylistic, attractive and special. At the same Egyptian soil, the Pharaohs were never behind. The great Biblical Character of Moses, if taken as an Egyptian Prince, was always portrayed, in tales and later in movies, in a charismatic outfit.
While in the Western part of the globe, the Greeks and Romans not only marked high standards in Art, Architecture, and Warfare but their unique and intricate concepts of a perfect and godlike human body, especially of males, supported the appealing army uniforms and court-wears.
These ancient models are still the greatest sources of inspiration for modern-day fashion designers and the origins of the evolved form of cultural trends prevailed through continents from Australia to America and from Asia to Africa.
Cultural influences are stronger when we consider the economic aspect of the fashion industry. Business needs a market where it can present fresh ideas and products in every new day. Although in this global age, acculturation is very much on. But even then there are many cultural aspects that can instigate or impede certain trends. A colorful bikini is a great fashion market item in Western or secular and modern cultures, but it is almost a taboo in some rigid and fundamental areas. Contrary to that, a veil is popular in fundamental countries but has no market in the secular or modern world. However, so many fashion articles could get the status of cross-cultural ambition. Especially in ornaments, there is not much difference across the globe with the exception of little diversity in shape, material, and style. Earrings, bracelets, pendants, bangles, and rings are always, and everywhere, in fashion since ages having the big market scope in all societies and cultures.
On the individual level, fashion is not just a simple word or an uncomplicated attitude, or even an overwhelming desire. Fashion is a multifarious dogma that can influence an individual in many ways.
As a process it is [fashion] sustained through some complex amalgamation of inspiration, imitation, and institutionalization, all of which seem necessary, even though the nature and degree of their fusion are, as we can infer from fashion history, quite variable.
Therefore, the multifaceted incorporation of fashion, where force an individual at the same time, it also institutionalizes itself on many grounds. This institutionalization is not only at the academic level, but due to its capacity of holding an individual, society, or even the whole world has created a huge market for investors.
River Island, at the marketing end, developed an investor-friendly policy by expanding its stores and superstores to all parts of the world, because this fashion company was aware of the crucial feature of ‘product marketing’.