Since the trends are ever-changing, and new ideas are always coming up, it is imperative that a businessperson strives to keep up with them to maintain significance in the economy (Peltonen, 2012, p. 70). .
In his book, Hofstede presents the cultural dimensions theory that provides a framework for cross-cultural communication. The reading offers valuable insight into the effects of a society’s culture on the values of its members and the way these values relate to behavior (Hofstede, 1980, p. 90). I learn that society behaves differently according to its culture. In a society that exhibits a high degree of power, distance accepts hierarchies without the need for justification. Society with low power distance, seek equal distribution of authority (Tuckman, 1965, p. 390). In addition, individualistic societies put too much stress on personal achievements and rights while collective organizations promote the culture of cohesion and unity (Rhodes, 2014, p. 116). People living in societies with cultures having high uncertainty avoidance tend to be anxious and emotional and try minimizing this uncertainty as opposed to those with low uncertainty avoidance that are more tolerant of change (Hofstede, Hofstede, and Minkov, 2010, p. 33). It is important as a businessman to consider the cultural set-up of society before establishing a business in it. Such action will determine how well the people will accept my business in that the corporation, what quality of employees I will get and consequently how well the company will perform. A society that is indulgent and impulsive will likely result in more sales. .In addition, unity, teamwork, and co-operation cannot be underestimated.Dr.Belbin points out that a team is not just a group of people with job titles but is a congregation of individuals each of whom has a role to play.