Without a strong viewer base, there will be no guests. Celebrities and other well-known personalities will not risk appearing on a show that has no influence over their target audience. This is why talk shows employ the use of sociolinguistics when planning their scripts and guests.
Talk shows are infinitely more than appealing guests and charismatic hosts. There are a lot of variables taken into account when conceiving the script for a talk show. A strong command of the art of sociolinguistics is required in order to achieve the optimal desired result in the relationship between the talk show and its target audience. Proper use of these common linguistic techniques is essential to assisting promoters and staff invested in the talk show to reap the success of their endeavor. Some of the most common sociolinguistic techniques employed to engage the audience are the shifting use of language, utilizing gender roles, employing command of language to dictate control over the conversation or situation, turning the role of the audience to the advantage of the host, and involving both the live and television viewers in what feels like an intimate relationship with the host and the guest, drawing them in to the situation.
The use of narrative while building the script for a talk show is imperative. It is important for the host to build on the stories being told by the guests, to work those stories in such a way that he builds the tension between his guests. The host carefully chooses which factors previously relayed by the guests to highlight when relaying an abbreviated version of the tale to the audience. The host really is not giving the audience any new information, he is simply putting a dramatic spin on the story as he retells it to the audience, emphasizing not only the key points of relevance but also those that he believes will elicit the most emotional response from both the audience and the guests. In this way, the host is using his role as a narrator to serve as a catalyst. . He takes what he has learned and tweaks it slightly during the process of his storytelling, enhancing the already argumentative disposition of his guests. .