In order to bring a revolution in the existing business practices of the company, it is important that a new pricing strategy is devised that is based on the strategic objectives of each product individually. Furthermore, the decisions for the allocation of funds for the Research amp. Development (Ramp.D) of each product should be taken individually and on annual basis to achieve the desired objectives of the product and the company. Aim The aim of this report is to compare the previous two new pricing and Ramp.D allocation strategies for the core products X5, X6 and X7 using CVP analysis and calculator and analyze their results. Objectives To analyze the subsequent performance and life cycles of each product due to the difference in the decisions. To compare the new pricing decisions and Ramp.D budget allocation strategy for each core product, namely: X5, X6 and X7 taken in 4 years (i.e. from 2012-2015). To provide a rationale of the results proposed strategy with theoretical support. 2Analysis of Pricing and Ramp.D Allocation Strategy Used in Phase 3 Due to the use of CVP calculator, in the year 2012, the price of the product X5 was $263 and experienced a growth of74% in its overall sales and revenue.