Creativity is the main factors which influence marketing and organizational policies, growth and development strategies and competitive position in all continents. .
Innovation and creativity are the main driven forces of auto industry. General Motors is a leading global company which relies on innovation and new technologies solutions. Innovation and creativity determine organizational strategy of GM and its market position. For Gm, there are many ways to approach the subject of the growth and internationalization of creative and innovative management. For GM, innovations allow to grow and mature. Global markets and geopolitics are rapidly changing. They are outpacing established management thinking and traditional politics. The growth and internationalization of creative and innovative management shift the focus from rapid changes due to technology and ideology drivers per se to new ways of thinking creatively and innovatively-spontaneous and cultivated. The mission of the company reflects its market position and future growth strategies: "GM. is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment" (GM Home Page 2008).
Most of GM technologies are revolutionary for several reasons. First, they reflect fundamental advances in the basic sciences. Our understanding of how the world works has been permanently changed through advances in the basic sciences, which in turn have resulted in a new wave of technologies. These technologies are widely diffused. Because they are so diverse, because they have so many applications, and because they have an impact on so many markets, no one region or country can dominate them completely. Consequently, they are changing the nature of the