(Strategic Management module) Question Critically examine the international expansion strategy for an organisation of your own

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Occasional analysis is very important for measuring the effectiveness of the organizational strategies. H M Hennes Mauritz AB (operating as HM) is a Swedish retail-clothing company, known for its fast-fashion clothing offerings for women, men, teenagers and children. HM has the stated goal of giving the customer unbeatable value through the combination of fashion, quality and price. We shall be studying its competencies and methods across five different factors found to be central in building and carrying out an effective Strategic Management. 1. Strategy and Organization: Organization is a relatively broader term and in a long term introduces itself as a stable social framework which exploits the environmental resources and directs them towards more organized form as a product. it can also be summarised as the social arrangement to distribute tasks to achieve a collective goal. This technological term depends on three elements of an organization. Capital and labour are primary inputs gained from the environment. These are further processed to transform these variables into product and services which are ready to be returned for the environment for future use. These are further empowered to get customer faith to uphold the key position in market and get maximum market share. Strategy is an action which is needed to direct the organization and its various components to achieve a desired state in the future. So each organization has its strategies across its various departments to derive the flow of actions across the globe. According to Barr et al., (1992), strategic change is not all of sudden but it’s an attempt by the organization to restructure itself according to the need of the present consumers and keeping the future in mind so that there is substantial shift in the priorities, hence warranting new things. It is the duty of the organization to implement these changes in more reproducible way and convey the message to the shareholders in the convincing manner. According to HM, they are a flat organisation, encouraging employees to take up new challenges and try many different roles within the organization. Moreover, many in management today start their association with HM on the shop floor. The business strategy of keeping fashion fresh, as if it were a perishable good, has helped HM evolve continuously. It has encouraged continual growth. the company is present in 35 countries and has more than 1900 employees, with plans to reach 2000 by the end of 2010. With the uncertainty of today’s global economy. the acceleration of new information technologies. and increased competitiveness in the market place. there are significant elements of strategic thinking that are necessary to ensure the continued success of an organization. 2. Strategic Leadership: Strategic Leadership is defined as a person’s ability to anticipate, envision, maintain flexibility, think strategically and work with others to initiate changes that will create a viable future for the organisation (Ireland, Hitt 1999). It leads the organization on to the path of growth and success, while keeping vision in mind. So to fulfill these, all managers and executives should be well equipped with knowledge and latest technology to formulate and execute the strategies in more effective way. According to Stumpf, Fulmer and