As the paper declares the technological breakthroughs that been evidenced especially in the area of information and communication have had far-reaching consequences not only on the economic lives of individuals but also in the social behavior. Today, it looks like the oxygen people breathe is technologically purified. So much has been done with technology that its advantages remain to be challenged. On the same note, the myriad issues that have come along with this modernism have raised some social and ethical issues.
According to the research findings the scholarly/academic meaning of the word ‘digital’ may differ from that which is known in the streets. In the ay today use, the word may be used to refer to social media or millennial technology that is commonly used by teens and youths for purposes of fun. Digital media has also been used to refer to all sorts of media that have visual capabilities. These terms and descriptions may not accurately represent the technical understanding of digital media. There are numerous examples of digital media starting from the most common one, the social media through video games, eBooks, digital audio, websites, digital videos to online newspapers and magazines. Currently, lots of people around the world use these myriad forms of digital media for fun, communication, jobs among others. The resounding transformation has been catastrophically felt everywhere around the globe.