One practice that is focused upon in the book is to guarantee that the instruction used in schools today is challenging, engaging, and intentional (Goodwin, 2011). Everything that is done in the classroom needs to have a purpose, and that purpose must be directly related to the academic development of the student. This involves moving the focus away from purely academic matters and looking to combine that with aspects that relate to a child’s overall physical and emotional health as well. The fourth practice mentioned by Goodwin is the fact that schools need to create high-performance cultures where excellence is not the exception, but rather the norm. This leads into the final purpose of the book, which is to espouse the importance of developing data-driven and high-reliability district systems in which the schools in a particular region work together to provide each other with the necessary support to create the best educational system possible (Goodwin, 2011).
Bryan Goodwin has been with the McRel International organization since 1998 and is currently serving in the capacity of its president and chief executive officer. He was appointed to his current role as CEO in 2014, after having served in various capacities on the leadership team since 2003. During his long tenure as McRel, Goodwin has published three books in the field of education. These include The 12 Touchstones of Good Teaching: A Checklist for Staying Focused every Day, Simply Better: Doing What Matters Most to Change the Odds for Student Success, and The Future of Schooling: Educating America in 2020.