The web has a reputation for being an uncontrolled and chaotic mass of information that scares some people as much as it intrigues others. Pornography has also carved out a substantial niche in this new media environment, proving that, perhaps, whether one likes it or not, pornography is not stopping, and is everywhere, especially in terms of dominating new media applications such as the web and the home video business (and now DVDs). This is a very profitable industry worldwide in a free market. a coded and polarized argument. On a societal level, pornography has positive and negative effects, but within the polarized and polemical arguments of advocates and censors, there tends to be more of a one-sided perspective. The objectification of women is one issue that centers a societal treatment of pornography, but again, in speaking (and asking questions) in a societal form, once misses out on the crux of the issue: is the individual to be free to pursue pornography, or is the society to be protected from it? Most women are objectified in pornography, but does this necessarily mean that they have to be objectified by it as consumers of it? Again, the issue is more one of the society and the individual being seen to be at odds in terms of representative and respective freedom (individual) and protection (society). Studies have contested that in none of the behavioral studies on pornography and violence ‘has a measure of motivation such as likelihood to rape ever changed as a result of exposure to pornography.’ Men who are already predisposed to violent attitudes toward women may be more sexually aroused by violent materials.