Weissman observes that the efficacy of the program aired on television or radio can be learned in the form of ratings and also other sources like mails or telephonic messages received from the end of the target audiences. In the same manner, the powerpoint presentations devised by the managers to transmit a potential business message to the target business audience also gains effectiveness in that the same contributes in the development of the business or in meeting objectives relating to profit and business growth. Thus the information transmitted whether through media or through powerpoint presentations must indeed be sensible enough in meeting the information needs of the target audiences to help achieve the end objectives. Thus Jerry Weissman is definitely right in putting the statement ‘media sensibility applied to the business community’. Thus a power point presentation created by a business community needs to follow or satisfy certain salient points in order to become sensible in its approach. Here the powerpoint presentation is to be considered as a potential medium like the broadcasting programs aired on television or radio through which the right and effective message need to be conveyed to the target audience. Firstly the presentation must be prepared to render points in a clarified fashion to help the audience get a clear understanding of the message that is needed to be conveyed. Secondly apart from having clear points of view the presentation must also have clear benefits or positive attributes such that it contributes to the development of the present business situation. Thirdly it must be kept in mind by the presenter that the information needs to possess a clear flow or structure to help the target audience grab the sequence of the information flow. Overlapping or leap in the flow of the information renders confusion to the information processing function and thereby distorts the meaning of the message conveyed. Similarly, in the fourth case, the powerpoint presentation must not contain information that is irrelevant or excess in nature. Rather information rendered must be effectively evaluated as such that contributes in meeting the information objectives of the end recipient. Finally, the information rendered through the powerpoint medium must not be over exhaustive. Rather the length of the message must be cut short to reduce the element of boredom relating to the end recipients. These things kept in mind would contribute to enhancing the efficacy of the powerpoint presentations in acting as a potential medium for the transmission of business messages to the target business audiences. Therefore an efficient presenter needs to effectively evaluate the information needs of the audiences and thereby streamline essential information to satisfy end needs and objectives (Weissman 1-10).
The presenter while designing an effective powerpoint presentation must endeavor to relate the concept and understandings of the different slides so as to convey a central meaning to the audiences. Each of the different slides presented tends to put in front of the recipients an entirely new story or understanding. The recipient failing to relate the story or concepts presented in each of the different slides happens to gain significant confusion about the total presentation.