It is pointed out by Trench that such communication styles often resembled marketing tactics through its effective persuasion of the public.
Admittedly, the modern days are witnessing an increase in the number of civil society groups and non-government organizations which are regularly monitoring the science world. A perfect example, as provided by Trench, is the rise in environmentalism. This rise in environmentalism made the public give more attention towards the various activities in the field of science. At present, in many nations, researches in various fields like biotechnology and genetic engineering require a nod from various non-governmental organizations too. As a result, the general public automatically gets more and more involved in such scientific issues and play a role in reshaping scientific research agenda. Moreover, such non-governmental organizations often get permission from national governments to engage in dialogues with researchers.
Yet, another factor that led to the advancement in communication in science is the advent of the Internet. This enabled better communication between general public and scientists. This way, laymen get the chance to access ‘backstage’ conversation among scientists, and dig out even fears about uncertainties. Consequently, people view today’s society as a ‘risk society’ and give a lot of attention to scientific researches and developments (Trench 1).
Presently, scientists often appear in public in advisory, consultative, expert, witness, and debating roles and give their views based on their personal experience. Thus, they are made to discuss the ongoing scientific experiments in connection with ethical, economic, and even public service areas. Thus, even those scientific experiments which are in the early stages become matters of public scrutiny in the short term (Trench 2).
Admittedly, too much attention to research and development has negative