In addition, it offered better-quality value-adding operations which were conducted in an efficient manner. Ryanair also retained possession of the resource base which was needed to carry out the value-adding operations. It is an established fact that an organization’s corporate strategy is what creates the drive to realize corporate objectives. This paper will seek to describe the fundamental corporate structures of the Ryanair airline, while also commenting on recommendations that will help in highlighting its best qualities for the purpose of maintaining its competitive advantage.
In 1985, Ryanair was officially launched by Tony Ryan in Ireland. At the start, Ryanair had a small staff of 25 employees. The three men only had a turbo-prop plane with which to ferry commuters between Gatwick Airport and Waterford, which is located in southeast Ireland. Gatwick is still the second busiest airfield in England. The rapid increase in the popularity of Ryanair made Britain’s regulatory authorities take notice of it. Soon, it was allowed to operate with four flights on a daily basis. Ryanair quickly developed, and began to attract even more passengers across the UK. Today, Ryanair is considered to be Europe’s oldest low-cost airline.
Today, Ryanair has to deal with a lot of challenges that are posted because of the presence of low-cost carriers such as BMI Baby, EasyJet, and Thomson, which also operate between Ireland and Britain. For a long time, Ryanair attracted larger numbers of passengers because of its low prices, and several destinations points. Ryanair also marketed itself aggressively, and so was able to cultivate valuable relationships with operators in airports in different cities. Ryanair also made significant changes which were received well by passengers. For instance, in the past, Ryanair would only procure used planes so as to save on costs. However, the airlinenbsp.changed this trend as it benefited from increased proceeds.nbsp.