In a narrower sense, developing strategies on how to market or launch a small business in Papua New Guinea requires a detailed data in order to come up with a productive plan. Primarily, Papua New Guinea is a country that is rich in natural resources. However, the exploitations have been weighed down by the high cost of industrialization and the system of land title has been vague in which landowners are hard to identify. The basic livelihood of the people in Papua New Guinea is said to be agriculture. Through this, people could take advantage of what available resources are at hand and use it to develop a productive business.Thus, providing a technique and ways on how to market a small business in the country is a good point. Small businesses like an eatery or a small restaurant, a food shop, and the like will then be evaluated on how to effectively market with the consideration of the global financial crisis. As an example, since the country is rich with agricultural products, a small restaurant business will be used in order to show some techniques on how to effectively manage and market its products and services. But generally, the strategies in order to market small businesses can cover almost all the business type and it just depends on how it will be managed.As a small business owner, you should engage in the areas of marketing, customer service, human resource management and of course managing the whole business effectively. Small business financing and strategies on how to expand the business should be considered in order to market your small business in the midst of the global financial crisis. Like how to expand the business through the customers, explaining the importance of the target market, and knowing the grounds for establishing a small business.