Provide A Concise Critique Of The Business Plan Presentation And Content Including

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Part 1: ProductlService
Sugs is invisible socks with adjustable strings that can be tightened to secure the socks in place. Each sock will have two strings. Each string will mn from either side of the sock rim
and meet in the back, where it can be tied into a knot. Invisible socks share the functions offered by any other socks. Wearing socks in general
promote good hygiene. A person has 250,000 sweat glands in their feet that are responsible for
producing about half a pint of sweat everyday (Foot Facts, n.d.). The normal microorganisms
present on human skin, specifically Staphylococcus epidemfdr’s and Pmpionibacterfum acnes.
will breakdown the amino acids present in sweat which lead to production of foot odor (Ara et
al.. 2006). Having socks around yourfeet will absorb the sweat which decreases the activity of
microorganisms and consequently the smell (Socks n Socks, n.d.). Socks also have the function
of protecting the feet. Depending on the material of the shoes, shoes can cause varying
degrees of skin damage when the interior rub against the feet. In addition, walking alone can
cause tension buildup in the feet that equate to the forces of a truck fully loaded with cement
(Foot Facts, n.d.). By wearing socks, the fabric acts as a cushion between the shoes and the
feet, which prevents cuts and reduces tension on the feet. Sugs are essentially invisible socks, but it lasts longer. Invisible socks wear out relatively
quickly because they rely on hooking on to the heels to keep on the feet. Over time. the fabric
around the rim of the socks become stretched out. As a result, the socks will slip off under the
feet and into the shoes. Sugs incorporate adjustable strings to combat this problem. The
adjustable strings enable the rim of invisible socks to be tightened even when the fabric stretch
out. Hence, they can be worn comfortably for a longer period of time. Sugs will appeal to both women and men of any profession, and of any age. The main
factor that drive the invisible socks trend is its aesthetic appeal. People often choose to wear
shoes that fit the oc-sion, whether it is for exercising, for casual wear, or for a job interview.
Some of these shoes expose the front of the feet andl’or the ankle areas. These shoes include
dress shoes, plimsoll shoesI flats, and boat shoes. As a result, people will choose to wear
invisible socks because they do not show when these shoes are worn. Therefore, our target
market will generally be those who own shoes that expose more of the skin. Sugs will be an online business that exclusively sell invisible socks with adjustable
strings. There are several online platforms in Canada that sell invisible socks. Some examples
include Simons, Amazon Canada, Sportchek, Sockbox,Yo-sox, and more. However, these
online platforms offer an assortment of products or socks of different lengths. Therefore, our
online business will differentiate itself from others by selling only invisible socks with adjustable
strings. Business