Poor audience visualization is also evident from the fact that the audience lacked interest in the presentation and this led to conflict at the initial stages of the presentation. Terry could have better prepared for the presentation through audience profiling and through adequate response to the profiling (Guffey and Loewy, 2010). He could have identified the appropriate message to the engineering team such as the team’s previous success in products’ development and the possible need for improvement, and specific features that may be successful in the market. He should have also anticipated the team’s possible negative response and used communication skills to captivate the audience.
Terry could have handled the questions by moderating them to respond to a question at a time, or by convincing the audience to wait until the end of the presentation (Krizan, Merrier and Logan, 2010). After Terry left the room, the project manager should assume the responsibility of bridging the created gap between the marketing team and the engineering team in order to foster future collectivity.
In order to get the engineering group’s buy-in, I would be sensitive to the possible difference between the group and my marketing group and understand strategies for overcoming challenges from the differences (Karmakar, 2012). This would ensure an understanding and increase the chances of getting the buy-in.
Guffey, M. and Almonte, R. (2009). Essentials of business communication. Mason, OH: Cengage Learning.
Guffey, M. and Loewy, D. (2010). Business communication: Process and product. Mason, OH: Cengage Learning.
Karmakar, A. (2012). Principles and practices of management and business communication. New Delhi: Pearson Education India.
Krizan, A., Merrier, P., Logan, J. and Williams, S. (2010). Business communication. Mason, OH: Cengage Learning.