As noted by Wholey (2010), primary intended users are part of stakeholders and refer to those people who will work directly or indirectly with the evaluator in the course of evaluating the program. This means that within Home Against Homelessness, a number of key stakeholders shall be identified and given the task of intended users so that in a collaborative manner, the evaluator shall achieve the purpose and goals of the evaluation with them. For the sake of credibility, intended users shall be selected from both within and without the organization. From within the organization, intended users shall include events manager, outsourcing director, operations manager, and the finance manager. From without the company, there shall be independent auditors and resource consultants included to enhance the neutrality of the entire evaluation process.
After the entire evaluation is complete, it is expected to have several uses and play very important roles in the day-to-day running of the Home Against Homelessness. The very first use of the evaluation is a documented proof of the efficiency of its programs, of which it uses external funding and donations. Often times when donors give towards charitable courses such as the ones that the organization is pursuing, they would want a guarantee that the contributions they made were used for the intended purposes and if so, at what cost (Williams, 2005). Due to this, the evaluation documentation shall be a reference material for any such referrals to be done on the effectiveness of the organization’s program. What is more, the evaluation shall be used as a critical yardstick for measuring future successes and failures with programs. That is, the level of success or failure of the program being evaluated will indicate to the stakeholders, things to repeat and those to avoid in all future programs.