elf-consistency model dissonance is an outcome of behaviors that are discrepant to an individual’s notion of oneself as a reasonable and upright person. In addition, Cooper and Stone (1999) stated dissonance is a result of threats to the overarching self-system, and its reduction depends on re-establishing the veracity of the universal self-concept. In 1984, Cooper and Fazio’s ‘New Model’ stated that dissonance is a result of useless aversive impacts and does not need cognitive inconsistency. Additionally, propose that dissonance is caused by differences between the result of a behavioral act and its standard of comparison. As per the self-standard model, contextual variables are useful in establishing the comparison standard, and such standard decide the ideal dissonce method is most probably to be operational (Croyleamp. Cooper , 1986, p. 58)
The use of this theory has brought numerous shocking and nonintuitive outcomes. For instance, conventional knowledge proposes behavior follows attitudes. dissonance theory, nevertheless, recognizes conditions under which the contrary takes place. Festinger and Carlsmith Croyle and Cooper (1983) established one of the most relevant theory to this study that has gained fame as one of the most replicated and experimented.( the theory of power and counter-intuitiveness) They asked people to practice a mind-wearyingexercise, and then influence a waiting participant the exercise wascompletely appealing. This, according to the majority of the individuals caused cognitive dissonance. they considered the exercise to be very boring but concurrently argued the contrary.
Half of the partakers were paid $20 for telling this lie while the other half got $1. The individuals with a good reason for their odd conduct experienced no dissonance. As expected, they later asserted the exercise was comparatively boring.However, the other half, given unsatisfactory justification for their conduct, experienced dissonance between the