PEST and Five Force Analysis of the Brazil Tourism Industry

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82000 One of the many reasons behind the growth of the global tourism industry is that Latin American countries have made certain numbers of market-oriented reforms aligned with the global trend to make their tourism industry more attractive. Latin American E-commerce industry has contributed a substantial amount to this remarkable growth of its tourism.E-commerce has made information easily accessible. People can book flights, get to know about the prices, reservations, all in a simple click. Latin American tourism and travel industry are getting more efficient and translucent day by day. but it will be erroneous to say that the stages of growth, learning and experience curves are all equal for all countries out there. Different countries are in different stages of the development life cycle. For example, Brazil is slowly expanding the development of its ecotourism industry in its Amazon region. at the same time initializing the progress of beach tourism centers in places such as Costa do Suite. In the period 1990-2000, many Latin American countries had seen an increased number of tourist arrivals. Mexico, being Latin America’s main tourism spot, saw the number of tourists increase to 19.42 million in 2000 from 6.39 million in 1990 (Gouvea, 2004). The below-mentioned table shows the number of tourists per capita starting from the year 1985 till the year 1998. Brazil is leading with a positive slopped yellow line. Costa Rica is the nest one in a big row.The tables, below, are showing the environmental aspects for some selective Latin American countries. In the environmental Sustainability ranking, Costa Rice has ranked 9th with the highest environmental sustainability index (ESI). Another important tourist region, Brazil has the highest percentage of land as forest areas. Mexico has the highest number of mammals while Columbia is known for the highest number of birds. 43.1 % of the total land area in Ecuador is announced as nationally protected areas.&nbsp.