New Technology Trends in Hospitality Industry

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They always want something different. These fast-changing guest-standards are gradually becoming difficult for hotels to reach unless they cope with the changes (Magnini, Honeycutt amp. Hodge, 2003). David (2009) outlined that technology developments are adopted at a relentless pace. Consequently, it is getting difficult for leisure providers, hotels and hospitality industry service providers to keep up with recent technology changes, save looking into the future. However, the improvements and savings that technology can deliver mean that directors and managers really need to keep one eye on their organizations while the other seeks to stay ahead of their guests (Claviez, 2013). According to Brandau (2009), the demands of guests are changing with the changing technological environment. not just with the projections of the technology industry. The current trend, which the hospitality must stay awake about, is mobility. Mobile forms the new face of computing as gadgets such as smartphones and tablets revolutionize the way people interact with technology. The Hospitality industry is no special exception to this revolution, and in some cases experience the most effect (Magnini et al., 2003). In reference to Irvine (2008), often, there has been the anticipation that mobile technologies could have minimal impact because hotels and other hospitality providers are fixed entities (Garver, 2002). However, this fairytale has been thoroughly buried. Mobile phones, tablets, laptops, and smartphones have become serious machines on both sides of the check-in desk, that is, to both the hospitality providers and the customers. They have become relevant in human life, becoming even basic requirements for certain individuals (Baucom amp. Grosch, 1996).