As the discussion stresses one major way in which everyone has been affected by the wave of new media is that, now the media does not present information and entertainment to us but with us. People are not a passive audience of the media but actively participate in all the media-related activities, as new media is highly interactive in nature. The audience decides what it wants to see or listen. Media is no longer controlled by companies but by its audiences.
According to the paper findings people do not just read the content but make content too. It has become so interactive that people are using the older media to connect to the revolution brought in by the newer media. One’s voice on the web can be put up with ease. Just get it recorded and it’s on the web passing your message to the people you wanted to interact about every possible issue. One to many communication is becoming a thing of past. One-on-one communication is the trend that is building up so in future the role of journalists will be limited. This threat has resulted in many improvisations in the way the journalist’s present information. In an attempt to sustain the competition from new media, they have become very interactive. They no more look as media people, but people among us catering to our requirements of infotainment. The blogging trend is catching up. In the coming 10 years, we will turn to blogs for news in virtually every field of interest. Whether it is business, politics, or other social issues, the blog is going to become a credible first-hand vehicle of information. Similar to the blog small content management system, self-publishing, systems integrating audio and video publishing, etc. would be the source of information in the next decade. The computer is becoming an integral part of all activities in virtually every thinkable area of our growth process. To improve corporate collaborations, business leaders are turning to wikis and blogs. These two have the potential to make emails a part of the traditional media. In fact, emails have been started being treated as snail mails. It has been observed in the journal ‘Information Age’ (2006, p. 27) that wikis are easier to manage than hundreds of emails.