One can only guess what the author might have been thinking before starting with such an article. However, certain facts may point to some direction while deriving the reason of this excerpt.It is interesting to note that the article was written by Ahmed Soliman, a Muslim. This fact is important because it makes the article easier to analyze. In my opinion, the article has been written for Muslims worldwide, especially those that reside in the United States of America.The purpose of the essay, although not directly mentioned, is to arouse in Muslims the feelings for their religion. The notion of a Muslim wearing a bikini and exposing herself to become a beauty queen is something that the author finds appalling and certainly disturbing for the Muslims and that is why he writes about it. The strategy employed by the author is not to directly shun the beauty pageants as Muslim conservatives have done. Instead, the way he builds his arguments is quite interesting because he does not directly condemn the practice of exposing oneself. Nor does he criticize the methods and the procedures used in the beauty pageant like others have done. Further, he also does not elaborately write about the importance of covering oneself for the women in Islam as he finds these redundant. On the contrary, he uses his article not to take a definite stance but to make the Muslims ponder over what has become of their religion. Hence the rhetorical strategy used by the author is a provocative-yet-placid one.According to Braet ethos, pathos and logos are three means of persuasion that are to be used by authors to make their article more effective and convincing. (1992). It seems that in his article Soliman has also made use of all three means of persuasions yet it can be seen that pathos is the most widely used. The reason might be that the objective of the article is to stimulate in the Muslims the feelings towards the present state of their religion. Ethos and logos are also used at some instances.