Each medium had a budget of $214,000 for April, giving a total of $642,000. During the months of May and June, each had a budget of $143,000 giving a total of $429,000. This gives a total budget of $1,500,000.
Tactics for Magazines: The MNI networks for the different packages are presented below, with their respective median age, female % and median HHI. It was concluded from the tables that female population played a big role in these magazines. The Ad Size of these magazines was full page, full colors were used to design their pages.
According to the budget and calculations, it was concluded that the magazines to be included in the April budget were: Beauty, Style&.Design, Family, Healthy Living, Luxury and Entertainment. The magazines to be included in the May and June budget were Beauty, Style&.Design, Family and Healthy Living.
The Weekly Broadcast TV Expenditures are shown in the table below. Most of the budget goes to the prime day time. For the introductory period (April), the Net budget per week was $53,500 and the Gross budget per week was $62,943. For the Sustaining period (May &. June) the Net budget per week was $31,778 and the Gross budget per week was $37,387.
April had 36 spots per week, consuming $59,760 from the April gross weekly budget. The sustaining period of May and June had 22 spots per week, consuming a total of $33,200 from the gross weekly