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Marketing Strategy of Cutting Edge Hair and Beauty Salon

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Services, however, are very much different from tangible products as they have four special characteristics: intangibility, inseparability, variability, and perishability. Thus, these also necessitate the application of an extended marketing mix which further incorporates people, physical evidence, and process to the four Ps (The Services Marketing Mix n.d.).
This section will briefly outline and define these essential concepts is developing a marketing mix. For further clarification, the discussed elements will be applied to the operation and marketing activities of Cutting Edge Hair and Beauty Salon. Often, the main starting point for a business organization is the process of defining what it wants to offer in order to satisfy customers’ needs. It is irrefutable that as companies are becoming increasingly more customer-centric and market driven. Instead of looking at the capabilities of a business organization, it first opts to deeply consider its target market, locating their unsatisfied needs and preferences. From here, the company develops solutions and offer them to the customers as their products. As competition heats up in the global market, companies are further differentiating their products to their competitors. Nowadays, it is notable how market players differentiate their products from the common offering. In the hospitality industry, Ritz-Carlton Hotel Company is not just giving customers a place to stay but the Ritz-Carlton experience which enlivens the senses, instills well being, and fulfills even the unexpressed wishes and needs of our guests.
Instead of looking at the capabilities of a business organization, it first opts to deeply consider its target market, locating their unsatisfied needs and preferences. From here, the company develops solutions and offer them to the customers as their products.
As competition heats up in the global market, companies are further differentiating their products to their competitors. Nowadays, it is notable how market players differentiate their products from the common offering. In the hospitality industry, Ritz-Carlton Hotel Company is not just giving customers a place to stay but the Ritz-Carlton experience which enlivens the senses, instills well being, and fulfills even the unexpressed wishes and needs of our guests.
The service offered by the Cutting Edge Hair and Beauty Salon is fully and directly expressed in its mission statement: It is our goal to provide superior hairdressing in an efficient, profitable manner within the confines of a caring, quality environment. However, we can see that the company is far from a typical player in the same industry as it continuously tries to impart excellent service. The saloon can be seen to offer high-end luxurious service. These efforts, which will be discussed below, help the company in improving its overall product image. The price of a company’s product is often dependent on its chosen pricing strategy as well as the image that it wants to project in the industry. As companies incur costs from their operations, it is important that they also charge their customers an amount for their services. Prices often determine whether the company pursues more for less or more for more strategies. High prices may enhance the image of a service offered to the elite market. On the other hand, lower prices for better services attract price sensitive market as these impart higher value to the As a saloon for the medium to high-end customers, Cutting Edge Nair and Beauty Salon prices are relatively higher than the industry average. Also, the company’s prices reflect the expertise of the provider. We can see that the prices charged for the service of Jon is higher than that of Karen and Carley.