Marketing of Guest Activities The consumer body has massively evolved. Numerous changes have been witnessed in terms of the satisfaction of the consumers. In the contemporary world, personal preferences are met to satisfy consumers. It is a norm, most especially within the hospitality industry. The resort sector. for instance, has managed to knit various enticing consumer preferences, where they attend to individual clients in accordance with their needs and special requests. Marketing guest activities both within and without the resorts is one of the major factors that determine a successful marketing operation, where full potential revenue is also acquired by the resort. Guest-centric thinking is vital in marketing guest activities pertaining to a given resort.
The process of marketing guest activities at the resort is one of the easiest and fun (Bowie et al.). The only requirement before undertaking this process is ensuring that there are like many of the state-of-the-art facilities at the resort as possible. The technological and scientific advances in the contemporary world has made marketing easier. where, by frequently advertising the products and services available at a given resort, one is likely to attain the targeted consumer response. Bowie et al. assert that ensuring that the guests spend most of their time at the resort would require that, as many services are made available within the environs or vicinity of the resort. Shops, parks, pools, personal amenities within rooms, laundry services, food, and beverage services, et cetera are some of the services that should be tailored to fit within the resorts. It would ensure that the guests do not need to move from place to place looking for such services, thereby spending most of their time within the resorts and in the process getting to spend more.
External marketing would also be of importance as it would aid in attracting more clients into the resort. Coming up with the best techniques by which, to attain full marketing would be of significance. Identifying the target market and maximally utilizing the information would aid in attracting as many of the potential clients as possible. Advertising the unique and contemporary products and services would help in attracting a major client base. The use of major media outlets with consideration of the resorts capacity to utilize the same and other technological avenues would prove impactful. Using media outlets with a major client base for instance channels like Disney, would be of significance in attracting the required number of consumers.
Both the internal and external marketing strategies would eventually end up working to the advantage of the resort. I would utilize the potential of my resort and available external resources in undertaking a robust marketing process.
Bowie, David, and Francis Buttle. Hospitality marketing. Rutledge, 2013.