Marketing and Sports This is one of the new fields available currently that have wide marketing concepts. This field is frequently advancing and developing nowadays as there are battles between different societies in determining the ethical and legal business peripheries. Currently, sports are utilizing the commercial funding and money from television so that they can contest and pay the athletes considered to be of high quality. Schlossberg(pp. 5) states that these companies giving sponsors use individuals, teams, colleges and leagues to distinguish their merchandise from the competitors in a business environ considered being competitive. While the world of business is trying to find a competitive benefit, the world of sports is welcoming the funds proposed.
There are many hazards of sports marketing in the world of business. The Nike University and Art Modells contracts give various lessons to the people and companies in sports marketing (Cashman and Michael, pp. 11). If one is related with racially prejudiced statements, domestic violence and showing violence to the superiors, he or she stands to be defeated more than sports marketing making him to gain. Researching and understanding various individual people or companies who want to sponsor is a critical issue. There is no marketing plan termed to be fool proof. According to Mullinand William (pp. 1), other people feel bitter about the people in sports taking corporate funds. In the last twenty five years, prodigious things have emerged in sports due to the money issued. On the other hand, sports have come to pay shares for the companies that have spent on sports marketing. Nike Company focuses on every single spectator using their merchandises.
In conclusion, sports marketing have gone into bigger companies budgets in the world. The stakes are increasing so that they can be in the gameand this may lead to diminishing returns. The way a consumer relates sports and business is very essential. Various athletes and sports rely mostly on endorsements and television.
Cashman, Richard and Michael McKernan.Sport. Australia: New South Wales University Press Limited, 1981. Pp. 10-11
Mullin, Bernard J., and William, Sutton.Sport Marketing. Champaign, Illinois: Human Kinetics Publishers, 1993. Pp. 1-2
Schlossberg, Howard. SportsMarketing. Cambridge, Massachusetts: Blackwell Publishers, Inc, 1996. Pp. 5