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SWOT Analysis of DHL DHL is known as a global organization focused on providing services in the international express transport and logistics. It was incorporated by Adrian Dalsey, Larry Hillblom and Robert Lynn whose first initials of their family names provided the corporate name. The strengths of the organization are manifested in terms of the following: leadership competencies and managerial skills in steering various lines of operations, strategic positioning in international markets, maintenance of diverse workforce and delving into research and development (DHL, 2010). Weaknesses come in terms of addressing customer complaints. As indicated in Customer Service Ratings, the organization’s diverse customers were reported to relay poor customer service because of incidences of late deliveries, high prices and difficulty to access corporate personnel to address their inquiries and complains (Customer Service Ratings, 2011). In examining the external environment, there are opportunities to improve service through intensifying security measures during transport deliveries of packages through state-of-the art technologies (DHL: High Value, par. 9). Finally, threats faced by DHL come in terms of increased competition from FedEx, UPS and other global express transport and logistics organizations. a) Statement describing one of the business’s current strategies DHL’s current strategies focus on enhancing the competitive advantage of the corporation through providing incentives to personnel and by employing cross-functional teams around the world to plan, design, and manage facilities (FAI, par. 4). b) Goal for the business to achieve in 2 years Consistent with the mission of the organization to the be leader in the logistics the world over, the goal is to strategically position its growth in emerging markets to sustain in market leadership. c) Statement to implement proposed strategy The proposed strategy is proposed to be implemented through collaborative efforts from management and personnel in enhancing strengths and capturing opportunities. as well as addressing threats and correcting the weaknesses that were identified. Work Cited Customer Service Ratings. DHL. 2011. Web. 23 March 2011. lt. DHL. Facts and Figures. 2010. Web. 23 March 2011. lt. ———. High Value: Robbing thieves of their opportunities. 2010. Web. 12 March 2011. FAI Consulting Services, Inc. DHL: Case Studies. Retrieved on March 23, 2011.