The role of a leader and communication will be taken into account to reduce resistance to change and speed the process of change. Prescription for change High rates of its development, great volumes of currency receipts have an active influence on various sectors of the economy that promotes the formation of the hotel industry. The most well-known Hotel chains are Hilton, Radisson, Sheraton, Crowne Plaza, Holiday Inn and Ramada, Concord, and Ritz. The development of the hotel industry is a current need. The history of the development of various hotel corporations, as a rule, testifies, that the level of profit is a result of quality service. The main objective of the hospitality operators is to maintain the level of service quality and develop strategies to improve their services.
The organization under analysis is the Hilton hotel chain. It should be noted that hotels and environments have a two-way reciprocal relationship. On the one hand, hotels are open to, and dependent upon, the social and physical environment that surrounds them. Hotels need financial resources and political legitimacy (a set of laws by which to operate) provided by outside institutions and governments (Hayes, Ninmeier, 2003). Customers are significant members of the environment. And knowledge and technology are also a part of the environment: they are produced by other actors in the environment and purchased by the organization as educated labor or as pure knowledge assets.
Organizational environments change includes changing knowledge and technology, new values, new markets, and changes in the global distribution of wealth. Environmental change is the main cause of organizational failure. As environments change, they pose new problems for managers of organizations. New knowledge, for instance, can invalidate the existing knowledge of the entire hotel industry. When environments become turbulent, complex, and resource-constrained the knowledge and skills that Hilton hotels once possessed can become useless, and even a hindrance to change.
Hilton hotels will acquire new knowledge and technology, and employ these assets in production quickly. From a Hilton management standpoint, technology is a major environmental factor that continually threatens existing arrangements. At times, technological changes occur so radically as to constitute a "technological discontinuity," a sharp break in industry practice that either enhances or destroys the competence of firms in an industry. Fast-changing technologies, such as information technology, pose a particular threat to organizations.
To ensure customer satisfaction Hilton hotels should implement and develop a new strategy based on Web services. It is not a unique and a new form of service (some hotel chains have already used this service, but still it is one of the most beneficial areas for attracting new customers). The idea of web-enabling Hilton hotels is to provide hotel management companies with the tools they need to compete for more e effectively and to grow their businesses successfully.
With the help of Internet Hilton hotels, known for its patchy supply chain and bungling circulation processes, will have the possibility to improve efficiency, inventory, audit control and to diminish infrastructure and operation costs by web-enabling their business online. The Internet will support the hotel industry to be better equipped to handle business desires.