A critical analysis of the case study shows that KKR is apparently facing multitudes of problems that can impact on issues related to its sustainability. The elements of competition and environmental factors cannot be overlooked in as far as the operations of this organization are concerned. Therefore, it is suggested that the company should implement the following recommendations in order to improve its competitiveness and ultimately sustainability. It is recommended that the company should implement a differentiation strategy. Ideally, differentiation entails that marketers plan positions that distinguish their products from competing brands and give them the greatest advantage in the market (Kotler and Armstrong, 2010). The main advantage of this strategy is that KKR will be in a position to create superior value for the products and services it offers to the customers. There are likely chances that differentiated products will appeal to the interests of the customers by virtue of being unique and this strategy can go a long way in improving the sustainability of KKR in its operations. It is also recommended that KKR should improve on its corporate social responsibility programs. It is imperative for the company to reexamine its relationships with social values, responsibilities and the earth that sustains it in order to gain the trust of the stakeholders. The aspect of greenhouse gas emissions by different companies is widespread and they are causing untold damage to the environment. Therefore, in order for KKR to gain the trust of the people, it should adopt a strong corporate social responsibility policy so that it can be accountable for its actions. Socially responsible actions present an opportunity for the company to do well by doing good things to the communities in the environment in which it would be operating. This is viewed as recommended ethical practice by the organization in its operations. The other recommendation for KKR is that it should be flexible in its operations and ready to adopt change at any given period. The environment in which the organization operates is dynamic and is characterised by various changes that are often unprecedented such as the 2008 global financial crisis. Therefore, the organization should anticipate change and it should also outline the contingent measures that can be taken to address the change requirements. It is recommended that the responsible authorities should constantly scan the environment so that they can obtain the right information about the necessary changes that can be made in the operations of the company. The other important aspect that should be taken into consideration by the organization is related to employee engagement in the decision making process. There are many advantages that can be obtained from implementing a collective decision making strategy in the organization. Mutual understanding among all the concerned stakeholders is likely to be achieved if they are involved in decision making process within the organization. The employees are likely to be motivated such that they can pull their efforts towards the attainment of the desired goals and objectives. References Kotler, P. amp. Armstrong, G. (2010). Principles of marketing. CT: Pearson Education.