Its innovative strategies are being implemented in every country Intel is situated. It is imperative for the success of the company to implement exactly the same strategies, policies and standards in all of its sites to ensure quality is intact and not compromised. Intel strives to protect the company name and its position in the market by producing only top quality products.Intel uses market and product development as well as combination of both to be able to identify and produce products that are user centric. These are products that not only innovate but also answer the need of customers. Market oriented development is the type of development wherein Intel research what the customer need and design a product that match that need. While product oriented development is where Intel innovate and introduce a new product to the market. The Intel Centrino and dual-core processors are examples of products produced using these development approaches respectively. And in 2007 Intel launched a new material that will be used for manufacturing smaller, faster and more reliable microprocessors. These new product not only is an innovation by itself but also answer the demand of consumers for faster, smaller and high capacity computers. This just illustrates the ability of Intel to combine development approaches to maintain market lead.Vertical integration is what sets Intel apart from its competitors. This strategy means that Intel does its own research and development then manufactures the product. For other companies research and development or manufacturing is outsourced. It can be very risky and it open opportunity for other companies to copy ideas. To avoid this incident Intel uses vertical integration to not only protect ideas and product but also to guarantee that manufactured products are of high quality. Also vertical integration ensures that development is within specified timetable thus product delivery is on time.Known for its conservative ways, the Kingdom first embraces telecommunication technology with the use of fixed phone lines or landlines. This technology is the primary tool used in businesses, government and social communications. However, with the emergence of mobile technology in early 1997 the once reliable landlines are declining in popularity as Saudis rapidly adapted mobile phones (Shoult 2006).