gement refers to the discipline that comprises of resources and approaches by which information and technology resources are managed in respect to the priorities and needs identified (Clark, 2003). The resources relied on this process include data, software programs, hardware facilities like computers, information centres and facilities as well as the staff needed to maintain and oversee these systems and processes.
This paper examines the concept of information and technology in organisations and the process that go in the research and creation of products that become market leaders, creating competitive advantages for them, while consolidating their market position. In addition, it focuses on apple Inc., a company that has a technological and innovation culture in the process of creating different mobile technologies and other electronic products that it sells.
Apple inc., one of the chief companies in the technological industry is a multinational American company that is headquartered in California, USA (Grady, 2009). The company’s main objectives involve designing, developing and selling various kinds of consumer electronics, online services, personal computers and softwares among others. Among the products the company is known for include the iTunes Store, Apple store, the Mac and associated line of computers and the famous iPhone smartphone.
Apple Inc. was established by three people, who were Ronald Wayne, Steve Wozniak and Steve jobs in 1976 with the main objective of developing and selling personal computers (Dormehl, 2012). Later in 1977, the company was officially incorporated under the name, Apple Computer, Inc. as the company changed and shifted its focus on consumer electronics. it changed its name to Apple Inc. in 2007.
Among the many technologies that Apple Inc. has developed, the iPhone was the mobile technology that gave it success in the mobile industry as at the time of its launch. Actually, the iPhone is one of the smartphones that were