A negotiation process cannot be successful if both parties only look after their own benefits and do not come towards a win-win situation in which both the parties benefit from the negotiation process. Negotiation, in general, is of two types that are industrial negotiation and commercial negotiation. These two types of negotiation are different from each other in terms of their focus and the parties to the negotiation. Negotiation as a process also differs in different cultures. In the course of this essay first negotiation as a concept is defined and then the process involved in negotiation are taken into account. After this part differences of the negotiation in two types of a setting are discussed. In the end, the effect of culture and other elements that are specific to countries on the negotiation process is discussed. The effect of culture on negotiation is important to note in view of the concept that when people of different cultures sit to negotiation this is the most important factor that has to be taken into consideration.
According to the authors, Frow, Marginson and Ogden negotiation means discussion or agreements between two parties for making an acceptable and joint decision. Sometimes in this process, legal documents and rules are involved. In this process, people settle their differences. The authors say that the interests of parties are solved by making effective negotiation. The conflict also arises in the process of negotiating any matter. Two main elements are involved in the negotiation. One is constructive compromise and another one is purposeful persuasion. The main purpose of negotiation is to make an agreement by solving debates. Various factors of the parties are taken into consideration for establishing an agreement. Effective negotiation provides several advantages to all the parties involved in the process. As per these authors by discussing and solving different issues, best possible