Howard Schultzs Entrepreneurial Journey

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It is evidently clear from the discussion that with his entrepreneurial spirit, Howard Schultz was not contented with being the founder of his company. As such, he purchased star bucks and consequently became its chairman and CEO. Howard Schultz publicly resigned as Starbucks’s CEO in 2000. Nevertheless, he returned to lead the company in 2008. By 2014, the company (Starbucks) had ventured into the international market with over 21 000 stores globally. Also, the firm boasts of a 60 billion dollar market cap. At the age of 3 years, Howard Schultz and his family moved to Bayview housing projects in Brooklyn. From an early age, he depicted leadership skills by leading the football and basketball teams in his hometown. In fact, it’s through a scholarship program in 1970 that he went to the northern Michigan University. After graduation, he briefly worked for Hammarplast as a salesman. Hammarplast was a company that manufactured and sold coffee makers in America. Through hard work and persistence, Howard Schultz rose to become the company’s director. It didn’t take long before he realized that most of the company’s products (coffee makers) were being sold to a small firm known as Starbucks coffee tea and spice company. Even though Starbucks at the time had very few stores, its demand for coffee makers was on the rise. Sensing an opportunity, he made up his mind and visited Starbucks in Seattle. Howard Schultz later stated that he felt at home the first time he walked into a Starbucks outlet. During this time, Starbucks had been in operation for about 10 years. Additionally, it only had outlets in Seattle. Howard Schultz became Starbucks director of marketing a year after setting foot in the organization’s outlet in Seattle. During this time, Starbucks only focussed on selling coffee beans and not coffee drinks as it does today. Zev Siegl (co-founder of Starbucks) once implied that Howard Schultz was a fantastic communicator.