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How YouTube Will Affect the Media Organisation in the Future

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At first YouTube, got funds through bonuses from eBay buy out of PayPal but currently, it has a large financial base. The concept of developing YouTube did not come straight away. YouTube started its life as a video dating site ‘Tune In Hook up’ influenced by HotorNot. The three, however, decided not to with the video dating route. There were to events that influenced the actual YouTube idea. Karim tried to find online footage of Janet Jackson’s “wardrobe malfunction but could not find it. The disappointment inspired Karim. Chen and Hurley, on the other hand, tried to share video footage of a dinner party, but they were unable to upload due to the limitations of email attachments (Paolillo, 2008). These disappointments stimulated the YouTube idea.

Currently, YouTube stands as a unique video site and has greatly influenced the media fraternity through its unique video sharing features. The online site has also been a source of income for many YouTubers. The site has many personnel ranging from software engineers, videographers to financial advisors. It is evident that the site has influenced the world not only in entertainment but also in creating awareness and educating the world through a variety of videos rich in information (Rich, 2013).
YouTube has been upfront in technological advancement and currently, people can easily access YouTube videos through smartphones and tablets. It has also developed YouTube applications that help ease access and upload videos into the site. Another advancement in technologies such as the existence of 4k video and screens has improved the qualities of videos posted on the site as they have a very high resolution suitable for videos (Cheng et al. 2013).
Database forms a crucial aspect in digital media and YouTube mainly relies on its database for the video archives. YouTube’s web 2.0 and other database services provide a possibility to add various items to the database and improve&nbsp.the information management system.