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Has the internet shifted power to consumers Discuss

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Many technological products such as laptops and cell phones can be bought online. Other types of products are furniture shopping that allows consumers to conveniently make their purchases online without the hassle of actually going to the outlet and placing the orders. Online shopping is a highly easy and convenient option for consumers. Also some organisations have the facility of money back guarantee if any customer is not satisfied with the actual product and service that has been received by the consumer once the order was placed online. Also online shopping allows the consumers to choose their preference and customize the product options according to likeness. Dell computers for example allow consumers to customise their laptop details and accordingly the products for the consumers are formed. 2. Knowledge about Market With the advent of internet, consumers now have a lot of awareness and knowledge about the different varieties and ranges of any certain product. The quality, composition and all other details of the product can be known. The companies that are providing a typical type of product can be known through the internet. This increases the options from which the customers have to make a choice. Market knowledge is known by the consumers and the decisions of the consumers are based upon the knowledge of the market. Before as there was no internet, consumers had to travel physically and then gain the knowledge about the market and that too only few markets could be studies but now having the complete knowledge about the market is not at all a difficult process. As we know that knowledge is power, and consumers are empowered highly with the knowledge that they receive through the browsing of the internet. 3. Marketing Intelligence Organisations usually develop strong marketing intelligence tools for catering their customers. This aspect again has empowered consumers strongly via the internet. Consumers, if they get attracted towards an advertisement online may click it and then develop interests for buying the product or not. This shows that organisations need to compete in their marketing intelligence areas so that they can target the consumers and attract them towards their products and services. Consumers usually base their decisions on advertisements that catch their attention and prove its worth in a single glance rather than probing deep down in their details. The more attractive tools used by the organisations. the more they can impact the decision making of the consumers. Internet allows consumers to view all online advertisements clearly with all the details and product features. 4. Comparison of prices Internet as we all know is an open portal for all the businesses and all the consumers to conduct their business transactions or other personal transactions. Internet has increased the competition amongst the organisations as consumers are empowered with the ability of conducting price comparisons of the different product ranges while they make their purchasing decisions. Gas prices can be compared by consumers online and they may make decisions of where to buy the gas. Prices of products and services can be compared with the international market as well. If consumers feel that international markets are providing better offers then through the online portals they can order things from the international