Graphic Designers can be found across a wide spectrum of industries and occupations. Any message that needs to be conveyed in a graphic format will likely have a graphic designer behind it. The artistically inclined will see their creations come to a life of their own. It may be in the form of an advertisement, a video game, a gum wrapper, or a soaring billboard. Graphic designers may also find themselves creating type fonts for a company’s product, t-shirts, or credits on a television show.
Being in graphic design allows an artist to combine their artwork with technological innovation to create lasting and impressionable work. Not all graphic design work will require technology to accomplish however. For those that find the paint brush and pencil more comfortable, there are career paths available.
Design school differs from traditional schools mostly in the format of presentation. Rather than sitting in a class room, students will spend much of their time in a studio performing their work. Periodic lectures on technique and style are given by instructors. These are not skills that are conveyed in an even fashion like those from a text book. Instructors tend to spend more one-on-one time with their students to help them grow their style and skill-set. One can look forward to more advanced and complicated projects as time goes on to help build on prior skills with more challenging fare.
Fundamentals and principals of graphic design techniques are passed through coursework designed to impart them to the student. This way it becomes a natural process in their style and work. One can expect to have peer reviews done of their work with the opportunity to do the same. The ability to make and take constructive criticism is vital as a graphic designer. Having a solid vocabulary to articulate one’s opinions and understand another’s allows the graphic designer to improve in his field of work. This type of learning is well suited to the individual that learns more by doing than by studying books.
Careers in Graphic Design are as varied as the people that enter the field. Virtually anywhere an idea conveyed will have a graphic designer behind it to ensure effective communication.
Taking a brief step away from the typical image of a graphic designer, let us look at a Strategic Graphic Designer. These individuals gain the same skill-sets in design school but they focus more on large strategy and innovation within an industry. They are the driving force behind things like the layout of restaurants, the strategy of product placement in a store, or the layout of pathways in shopping centers to ensure smooth flow and maximum exposure. If you can envision yourself being part of the team of minds behind these decisions, then becoming a strategic graphic designer may suit you well. Utilizing creative and forward thinking on this career path may allow a Graphic Designer to offer a new innovation to an industry!
One may find an attraction to the printed word and print-oriented medium. Graphic designers are the ones that create eye-catching magazine covers, book covers, and illustrations to keep readers turning pages. If the idea of presenting effective layouts for information to an audience is exciting to you, this may be the appropriate walk of life.
Graphic Designers also have their hand in the retail market. They help to design product packaging that will catch the eye and be efficient for salespeople to handle. A graphic designer may be the one that draws the plan for the positioning of product on the shelves.
The creative force behind business logos and signage are typically graphic designers. The designer in this field may be the one that comes up with the next instantly recognizable, appealing logo for a brand. These individuals may also find themselves doing such things as creating the type face you’re reading right now.
Digital Design is steadily becoming an integral part of our society. The ability to create unique and interesting graphics through a variety of editing software is a sought after skill by webmasters. These individuals can find themselves doing a variety of the aforementioned projects as well as some that are more specific to the World Wide Web. The internet is already now a major part of our society, and someone has to design those banners and graphics to bring in web traffic which will grow the brand. This medium allows you to expose your work to people across the world rather than a small slice of the local population.
Several options exist to the graphic designer just emerging from school. Looking to start a new career can be a daunting task for anyone, especially if pursuing that dream job that you’ve thought about since childhood.
Presentation is of the utmost importance when looking for that first job. Many schools will offer portfolio assembly workshops or you may choose to show it to a teacher for a critique. Having a strong portfolio will set you apart from other job-seekers. Show the prospective employer how you can be a solid addition to the company by representing your best work; prove that you understand the fundamentals of design, and demonstrating your creativity.
Even if you are just looking to land a temporary job or an internship, it is the beginning of the journey through the field of graphic design. Being a Graphic Designer means you will be learning new techniques and skills for the duration of your career. Demonstrating that you are capable of adapting and thriving will be very attractive to the prospective employer. This can even be represented in your portfolio by including a wide variety of techniques and styles that you have learned.