Globalisation and Cultural Imperialism

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All the technologies have made it possible to pass on the influences of different cultures on each other. A Globalization index report (2006) prepared by A. T. Kearney Inc. states that ‘It’s a small world, and globalization is making it smaller, even in the face of conflict and chaos.’ The report points out the newest boundary of Globalization as BRIC, an acronym for Brazil, Russia, India, and China. This report spells out the prediction that ‘if things go right then in less than 40 years, the BRIC economies together could even exceed even the economies of G6 nations (Group of Six, a group of industrialized nations. France, Germany, United States, Japan, United Kingdom, Italy). Creating an atmosphere for such a declaration, comparing the macro and microeconomic factors, associating all such factors and studying these vast economies within a limited period of time could become possible because globalization has made communication technology much simpler. The rapid pace at which media landscape is being transformed is the result of coming together of telecommunication, computing, microelectronics and broadcasting – termed as Information Technology. This type of working together basically believes in a borderless world full of airwaves with a global circulation of ideas, ideologies, keywords, values etc. (Branston and Stafford, 2004). Rothkop (1997) says that globalization got the wings of fire mainly through economic reasons. The economy, in turn, affects the political as well as cultural spectrum of the nations. The power of culture has the ability to bind or to divide in a time when international relations issues feel the tension between integration and separation. Rajagopal (2004) says that Globalization helps in bringing together previously separate elements in new ways, but with unknown consequences, which entails new risks.