In the film Gentlemen Prefer Blondes (1953), the stereotypes of women are heavily used in order to present the lead characters of Lorelei Lee and Dorothy Shaw. Johnston uses the work of Howard Hawkes, director of this film, as an example for the creations of the female mythological creature in the film. The work that Hawkes produced was specifically male, with the alternative being the non-male. The female is never truly represented within the work. In examining the way in which he approaches the film through the lens of feminist film theories, an understanding of the way in which the male and non-male never truly includes the female can be found.
However, it is first important to examine the plot and themes of the film in order to create a balanced look at the mythological creatures that are designed to represent a form of the female without ever actually being female. The narrative of the plot may not be as clearly anti-female as one might initially believe. The friendship and attachment of the two female leads quite possibly approach the closest resemblance of a true depiction that the genre has in its catalog. While the film appears to be a romantic comedy, the relationship that is at the core of the film is between two women, thus confounding the theories that suggest that the film is purely sexist and contains a plethora of sexist imagery and messages.
Once a more balanced understanding of the narrative is made, it is then possible to establish the relationship that the film has with feminist theory. As well, the theories of Claire Johnston may then be examined from multiple points of view so that the work of Hawkes can be presented from a balanced and well-defined perspective. The film Gentlemen Prefer Blondes, while seemingly simple and light, has a developed relationship with messages of female independence that are sometimes overshadowed by objectification and themes that are not complimentary to the female gender.
The plot for Gentlemen Prefer Blondes (1953), directed by Howard Hawkes is fairly simple. Two women take off on a cross Atlantic ship filled with a . farcical romp of misunderstandings and manipulations as they search for their fortunes through finding husbands to give them love and security. One of the biggest and most memorable musical numbers in the film is performed in remarkable costumes that are unforgettable creations of hot pink impact, screaming their femininity as the Marilyn Monroe as Lorelei Lee croons out her desire for diamonds as a source of security. .