ise operates under a franchisor’s trade name and is identified as member of a select group of dealers that engage in the franchisor’s business (Crawford and ODonnell 20).
The Block real estate brokerage firm interviewed obtained its materials and supplies exclusively from the franchisor. One of the company’s managing directors interviewed asserted that due to the gap created by the ever growing demand for houses in the urban areas the idea of investing in real estate was born. Since different people have different tastes of houses they are to live in, customer satisfaction is guaranteed by providing information on all types of houses hence linking buyers and sellers. The working population formed the majority of urbane dwellers who needed quality housing facilities formed the benchmark for starting Block real estate brokerage firm (Cross and Miller 56).
What started as Block Consultancy in real estate eventually turned into a full fledged firm was attributed to the vision and objectives set by the organization. Initially the organization only depended on one to one meetings with their customers and trying to persuade them to accept their housing brokerage services offered. With the ever bulging population the demand for house increased leading to an increased customer base resulted to the expansion of its operations by incorporating the use of technological advancements like the internet, phones and fax machines.
The benefits of franchising the business is that it requires less capital than other growth methods because it allows the company to grow capital invested the individual franchise. It also has rapid expansion programs by enabling multiple units to be opened at the same time. Due to its multiple locations it has a larger market dominance hence having competitive edge over its customers. It also ensures that only qualified managers operate the additional branches. The franchisees have a higher morale to work than the employees because their capital