As mentioned earlier, Starbucks Corporations (2010) is one of the few companies that have been successful in surviving effectively in the market, at the same time, it has expanded its business activities in various parts of the globe, and it is still in a continuance of doing so. Particularly, the year 1971 (Starbucks, 2010) witnessed the commencement of this corporation in the form of a corner-coffeehouse at one of the streets of Seattle, and since, the corporation has not stopped, and has continued to develop itself and turn into one of the most famous and popular coffeehouse businesses on a global level. Today, Starbucks Corporation (2010) is proud to have approximately seventeen thousand coffeehouses in more than fifty countries, which is a big accomplishment and evidence of the success of the organization.
Analysis (Solomon, pp. 51-58) has indicated that this success of Starbucks Corporation (2010) is not the result of a one-day effort, and the corporation has carried out a number of alterations in its different processes due to various reasons. Began with a small cup of coffee, today, the corporation is active in handling a wide range of products related to coffee and other products.