External Business Enviroment

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De Rome (2006) describes environment as the surroundings where a person or an entity gets influenced. This means the circumstances that surround us are the environment. Same as we perceive the surroundings, the businesses gets affected the same way. Environment is very important when we discuss the nature of the business and its location. Perhaps, the environment controls businesses and can either make them profitable or else shut these off.
The word external is described as any force, issue, person, or anything connected to outside, (Bradley C. Karkkainen, 1994 . William H. Rodgers, 1994). This refers to everything that is connected with the exterior of a certain thing, is called external. External in this report, will be discussed with reference to the forces that influence a change in the business environment and its strategies.
U.K. is a well stabled, prosper and a developed nation, and that’s a major reason behind many businessmen who want to invest in United Kingdom. United Kingdom’s environment is a business friendly and is also very welcoming to new trends, which makes the market profitable and every business find a way to the profits because of the cosmopolitan nature of the country.
London is considered to be a magnet for global businesses and investors. Moreover, the European Union serves as an addition to the market of London. Businessmen just intend to enter in to the single largest market of the world, with the world leading financial services of the world. By now, it is fairly understood that how is the U.K. environment in terms of businesses, operate and why are the investors so keen to invest in the pool.