Evaluate the contribution of experimental approaches in informing our understanding of social cognition

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It aims to explain how people tend to perceive other people and events, and the process of decision making in context with our behavioral and circumstantial factors. Social cognition traces its origins in social psychology and hence inculcates in it the element of how social experience affects perceptions of humans regarding complex objects, i.e. events and people, and regarding decision-making. The cognitive factors underlying such phenomena are used in relation to the storage of specific information and in putting it together so that it can be used when needed. Social cognition has been studied by employing the models of cognitive psychology and information processing theory amongst many other theories. The goal has been the same: exploring mental processes that form the basis of social interaction. Social cognition has been researched upon by applying it to intrapersonal, interpersonal, intragroup, and intergroup processes (ISCON, 2010). The experimental approaches used to explore the judgment, influence and perception of the human mind on social stimuli has contributed greatly to the understanding of social cognition.Cognitive psychology has played an integral role in the study of social cognition. As noted by Neisser in his book Cognition and Reality, study of social cognition gained scope when cognitive psychology attempted to comprehend the mental processes involved in an ordinary social environment. He was of the point of view that cognitive psychologists should focus more on the fabric of social interactions that ties human beings together. Conversely, social psychologists attempted to focus more on the social environment rather than the social world. Using attitudes, social issues, people and events, they researched to explore the impact of information on social behavior. Initial studies used people’s attitudes to comprehend cognitions and feelings. Social cognition can be seen to originate in the researches of